Friday, April 17, 2009

Carpocalypse - Will GM Go Bankrupt?

Howdy, peeps. Long time no post. After running strong in February, March I just fell into the tank. So I basically took the last half of March and the first half of April off. By next week, though, I should be back on the felt, flinging chips like the tarded lemur I am. For now, though, a little non-poker content.

GM's new CEO, Fritz Henderson is implying that bankruptcy is more and more likely for GM. Part of any reorganization or further government bailouts will be a massive restructuring of the company. Right now, GM's North American brands include: Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab, and Saturn. According to Fritz, Buick, Caddy, Chevy, and GMC are their core divisions, with Pontiac as a niche player. The other brands would obviously join such storied automotive names like Oldsmobile, Plymouth, Packard, Studebaker, AMC, et al in the graveyard of history. Since the purpose of this is to make GM leaner and meaner, let's look at the vehicles in the doomed divisions, and see if there's anything worth saving.

Saturn: Of the current lineup, nothing cries out to be saved. That being said, the 2011 Opel Insignia (GM's European division) would replace the current Saturn Aura. That vehicle could serve as an updated Chevy Malibu.

Saab: Signs point to it becoming a stand alone company, so it is outside of the mix.

Pontiac: As with Saturn, most of the vehicles are crap. The only bright spot is the G8, a rear wheel drive sport sedan with a version of the Corvette V8 as an option. That basic vehicle is sold as the Chevy Impala in the Middle East. The current Impala is a soft, blobby front wheel drive sedan. Replace it with the G8.

Hummer: From a PR perspective, Hummer is in the toilet. That being said, the H2 and H3 vehicles could certainly fit with GMC's "professional grade" mantra. Since they're both based on existing GMC platforms (H2 on the Yukon platform and the H3 on the Canyon minitruck platform), it could be a decent bit of synergy.

So that leaves us with Buick, Caddy, Chevy, and GMC. On my car blog, I lay out comprehensive lineups for each remaining division, as well as those for Ford and Chrysler. Check them out.

1 comment:

smokkee said...

screw GM

i've always been a FORD guy anyway.